Manager of Social Media Initiatives

Waiting for an exciting new challenge? If you have fantastic PR and Social Media experience within the fashion industry, keep reading because this great opportunity could be just the thing to jump start your sleepy career!
 
Our client is looking for a PR and Social Media Manager. You will shape and support the organizations PR and Social Initiatives. This is a new position in the company, so you'll need to be a strategic and analytical self starter with a strong point of view. Able to offer recommendations on how to achieve the goals and strategies set out by the VP of Marketing. 
 
Job duties:

• Collaborate to establish goals and develop strategies to support Brand objectives.
• Create monthly PR/social media calendars for all platforms based on overall marketing calendars and storytelling focus
• Ensure the development, implementation and ongoing management of public relations and social media programs
• Help define the best messaging, events, communication channels and asset rollout
• Help define the social voice of the brand and be the brand online editor
• Manage agency/external resources for media relations and social initiatives
• Write seasonal storytelling direction for editorial pitches and press releases
• Manage day-to-day organic social media posts across all priority channels
• Work with internal creative teams to create inspiring and engaging social content
• Work with eCommerce team and media agency to develop and deliver sponsored content
• Manage the editorial/influencer sample and gifting program logistics to ensure timely and efficient deliveries
• Help manage financial aspects and budgets to drive efficiencies and continuous improvement within the organization  
• Stay dialed in to industry stories, events and innovations and compile market/competitive reports

You have:

• Bachelor’s degree in marketing, public relations/communications, or a related field
• 5 years experience in the PR/Social field
• Fashion industry experience an asset
• Excellent written and verbal communication skills
• Strong grasp of all social platforms and interest in discovering/testing new and emerging ones
• Deadline-oriented and able to manage multiple projects simultaneously
• Must be energetic and comfortable working in a team environment
• Strong execution skills