Digital Merchandiser

This position is responsible for working with the Director of Marketing and operate the website on a daily basis in order to execute and deliver on the annual plan for the website (revenue, margin as well as specific website KPIs).  In addition, he/she will also manage the content and assets for e-commerce partners. The Digital Merchandiser will work collaboratively with product development, marketing and operations.

Task description :

• Manages product assortment, product ideas and pricing for the Direct to Consumer site;
• Develops and executes weekly online merchandising and promotional calendars;
• Manages home page and email campaign content, segmentation and deployment;
• Manages images, content, and provides critical data entry on a daily basis;
• Analyzes campaign performance to determine ROI and provides recommendations;
• Develops new selling strategies (bundling, exclusives, and custom products) that can help differentiate the DTC channel;
• Works closely with operations to ensure inventory coverage;
• Coordinates any campaigns that require website execution with the marketing team and other outside advertising partners;
• Manages content and assets for all ecommerce partners;

Qualifications :

• 4 years college degree in marketing, business or similar field
• 3-5 years working in an e-commerce merchandising function ideally in a durable goods company
• Microsoft Office Suites and Excel proficient
• Knowledge of different web platforms
• Knowledge of web design and usability

Skills :

• Bilingual (Fluency in written & spoken English/French)
• Be autonomous
• Strong oral and written communication skills
• Strong analytical skills
• Attention to detail and strong project planning and tracking skills
• Demonstrated ability to work effectively cross functionally and can champion ideas through the organization
• Creative and able to bring new ideas and solutions to drive the business forward
• Demonstrated ability managing multiple activities and project successfully
• Knowledge of SEM, SEO and email marketing.
• Demonstrated ability launching and managing new websites.
• Flexibility and commitment to deliver the best ecommerce experience to our consumers.
• Is able to translate business objectives into digital campaigns that drive ROI.